BRAND STORY AND IDEOLOGY StoryOur brand was born on August 8, 2024, at the intersection of street culture and high fashion. We create clothing that merges the freedom of self-expression with refined design. Our philosophy is all about breaking the rules and staying true to yourself. Inspired by the urban rhythm, we offer more than just clothes — we offer a manifesto of individuality for those who dare to stand out.
IdeologyOur clothing is a challenge to the ordinary. We believe in the power of creativity and rebellion, blending art, fashion, and street culture. Each product is a reflection of a unique perspective on a world where the lines between styles are blurred, and freedom of choice is the foundation. We create for those who want to highlight their individuality and live beyond boundaries.